diff --git a/auth/assets/public/style.css b/auth/assets/public/style.css
index f80c8cf84..75ce77af9 100644
--- a/auth/assets/public/style.css
+++ b/auth/assets/public/style.css
@@ -93,6 +93,10 @@ a:hover {
   padding: 1.25rem 0.75rem;
 }
 
+select.form-control {
+  padding: 0 0.5rem;
+}
+
 .form-control:focus {
   box-shadow: none;
   border-color: var(--primary);
diff --git a/auth/assets/templates/profile.html.tpl b/auth/assets/templates/profile.html.tpl
index 3ed689ff0..ffc680213 100644
--- a/auth/assets/templates/profile.html.tpl
+++ b/auth/assets/templates/profile.html.tpl
@@ -61,6 +61,28 @@
                 aria-label="{{ tr "profile.template.form.handle.label" }}">
 		</div>
 
+
+		<div class="mb-3">
+			<label for="profileFormPreferredLanguage">{{ tr "profile.template.form.preferred-language.label" }}</label>
+			<select
+                class="form-control"
+				name="preferredLanguage"
+                id="profileFormPreferredLanguage"
+                aria-label="{{ tr "profile.template.form.preferred-language.label" }}"
+                value="{{ .form.preferredLanguage }}"
+			>
+			{{ $prefLang := .form.preferredLanguage }}
+			{{ range .languages }}
+				<option
+					value="{{ .Tag }}"
+					{{ if eq $prefLang .Tag.String }}selected{{ end }}
+				>
+					{{ .LocalizedName }} ({{ .Name }})
+				</option>
+			{{ end }}
+			</select>
+		</div>
+
         <div>
             <button
                 type="submit"
diff --git a/auth/handlers/handle_profile.go b/auth/handlers/handle_profile.go
index 729c8e93d..351c51109 100644
--- a/auth/handlers/handle_profile.go
+++ b/auth/handlers/handle_profile.go
@@ -2,7 +2,9 @@ package handlers
 
 import (
 	"github.com/cortezaproject/corteza-server/auth/request"
+	"github.com/cortezaproject/corteza-server/pkg/locale"
 	"github.com/cortezaproject/corteza-server/system/service"
+	"github.com/cortezaproject/corteza-server/system/types"
 	"go.uber.org/zap"
 )
 
@@ -10,14 +12,23 @@ func (h *AuthHandlers) profileForm(req *request.AuthReq) error {
 	req.Template = TmplProfile
 	u := req.AuthUser.User
 
+	req.Data["languages"] = locale.Global().LocalizedList(req.Context())
+
 	if form := req.PopKV(); len(form) > 0 {
 		req.Data["form"] = form
 	} else {
-		req.Data["form"] = map[string]string{
-			"email":  u.Email,
-			"handle": u.Handle,
-			"name":   u.Name,
+		var preferredLanguage = locale.Global().Default().Tag.String()
+		if u.Meta != nil && u.Meta.PreferredLanguage != "" {
+			preferredLanguage = u.Meta.PreferredLanguage
 		}
+
+		req.Data["form"] = map[string]string{
+			"email":             u.Email,
+			"handle":            u.Handle,
+			"name":              u.Name,
+			"preferredLanguage": preferredLanguage,
+		}
+
 	}
 
 	req.Data["emailConfirmationRequired"] = !u.EmailConfirmed && h.Settings.EmailConfirmationRequired
@@ -32,6 +43,14 @@ func (h *AuthHandlers) profileProc(req *request.AuthReq) error {
 	u.Handle = req.Request.PostFormValue("handle")
 	u.Name = req.Request.PostFormValue("name")
 
+	if pl := req.Request.PostFormValue("preferredLanguage"); pl != "" {
+		if u.Meta == nil {
+			u.Meta = &types.UserMeta{}
+		}
+
+		u.Meta.PreferredLanguage = pl
+	}
+
 	// a little workaround to inject current user as authenticated identity into context
 	// this way user service will pass us through.
 	user, err := h.UserService.Update(req.Context(), u)
diff --git a/pkg/locale/locale.go b/pkg/locale/locale.go
index 9eca37e8e..fa24e0c10 100644
--- a/pkg/locale/locale.go
+++ b/pkg/locale/locale.go
@@ -33,12 +33,13 @@ type (
 		// pointer to the place we loaded files from
 		fs fs.FS
 
-		Tag  language.Tag
-		Name string
+		Tag           language.Tag `json:"tag,string"`
+		Name          string       `json:"name"`
+		LocalizedName string       `json:"localizedName"`
 
 		// Language (tag) that this language is extending
 		// @todo
-		Extends language.Tag
+		Extends language.Tag `json:"-"`
 
 		// Points to extended language
 		// @todo
diff --git a/pkg/locale/service.go b/pkg/locale/service.go
index d2acc739f..4aadede7b 100644
--- a/pkg/locale/service.go
+++ b/pkg/locale/service.go
@@ -12,6 +12,7 @@ import (
 	"github.com/cortezaproject/corteza-server/pkg/options"
 	"go.uber.org/zap"
 	"golang.org/x/text/language"
+	"golang.org/x/text/language/display"
 )
 
 type (
@@ -205,7 +206,43 @@ func (svc *service) List() []*Language {
 
 	ll := make([]*Language, 0, len(svc.set))
 	for _, tag := range svc.tags {
-		ll = append(ll, svc.set[tag])
+		if svc.set[tag] != nil {
+			ll = append(ll, svc.set[tag])
+		}
+	}
+
+	return ll
+}
+
+// List localized list of all languages
+func (svc *service) LocalizedList(ctx context.Context) []*Language {
+	svc.l.RLock()
+	defer svc.l.RUnlock()
+
+	var (
+		l       *Language
+		ll      = make([]*Language, 0, len(svc.set))
+		reqLang = GetLanguageFromContext(ctx)
+	)
+
+	for _, tag := range svc.tags {
+		l = svc.set[tag]
+		if l == nil {
+			continue
+		}
+
+		l = &Language{
+			Tag:           l.Tag,
+			Name:          l.Name,
+			LocalizedName: display.Languages(reqLang).Name(l.Tag),
+		}
+
+		if l.Name == "" {
+			// for cases when language name is not configured
+			l.Name = display.Languages(l.Tag).Name(l.Tag)
+		}
+
+		ll = append(ll, l)
 	}
 
 	return ll
diff --git a/system/rest/locales.go b/system/rest/locales.go
index a2c612ba9..7688f1888 100644
--- a/system/rest/locales.go
+++ b/system/rest/locales.go
@@ -9,7 +9,6 @@ import (
 	"github.com/cortezaproject/corteza-server/pkg/locale"
 	"github.com/cortezaproject/corteza-server/system/rest/request"
 	"golang.org/x/text/language"
-	"golang.org/x/text/language/display"
 )
 
 type (
@@ -28,20 +27,7 @@ func (Locale) New() *Locale {
 }
 
 func (ctrl Locale) List(ctx context.Context, r *request.LocaleList) (interface{}, error) {
-	var (
-		rval        = make([]*localeResponse, 0, 16)
-		currentLang = locale.GetLanguageFromContext(ctx)
-	)
-
-	for _, l := range locale.Global().List() {
-		rval = append(rval, &localeResponse{
-			Name: display.Languages(l.Tag).Name(l.Tag),
-			Self: display.Languages(currentLang).Name(l.Tag),
-			Tag:  l.Tag,
-		})
-	}
-
-	return rval, nil
+	return locale.Global().LocalizedList(ctx), nil
 }
 
 func (ctrl Locale) Get(ctx context.Context, r *request.LocaleGet) (interface{}, error) {
diff --git a/system/rest/user.go b/system/rest/user.go
index c1f53cf31..5e237f6ca 100644
--- a/system/rest/user.go
+++ b/system/rest/user.go
@@ -4,6 +4,8 @@ import (
 	"context"
 	"encoding/json"
 	"fmt"
+	"net/http"
+
 	"github.com/cortezaproject/corteza-server/pkg/api"
 	"github.com/cortezaproject/corteza-server/pkg/corredor"
 	"github.com/cortezaproject/corteza-server/pkg/filter"
@@ -14,7 +16,6 @@ import (
 	"github.com/cortezaproject/corteza-server/system/types"
 	"github.com/pkg/errors"
 	"github.com/spf13/cast"
-	"net/http"
 )
 
 var _ = errors.Wrap
@@ -140,6 +141,9 @@ func (ctrl User) PartialUpdate(ctx context.Context, r *request.UserPartialUpdate
 				err = json.Unmarshal(p.Value, &aux)
 
 				switch p.Path {
+				case "/meta/preferredLanguage":
+					u.Meta.PreferredLanguage, err = cast.ToStringE(aux)
+
 				case "/meta/securityPolicy/mfa/enforcedEmailOTP":
 					u.Meta.SecurityPolicy.MFA.EnforcedEmailOTP, err = cast.ToBoolE(aux)
 
diff --git a/system/types/user.go b/system/types/user.go
index 124e7d92a..05e476e2c 100644
--- a/system/types/user.go
+++ b/system/types/user.go
@@ -41,6 +41,8 @@ type (
 		// @todo remove, obsolete.
 		Avatar string `json:"avatar,omitempty"`
 
+		PreferredLanguage string `json:"preferredLanguage"`
+
 		// User's security policy settings
 		SecurityPolicy struct {
 			// settings for multi-factor authentication